Digital Marketing

The digital marketing landscape is evolving rapidly. Thus, we partner with our customers to shape the future with the highest levels of digital marketing maturity and performance.

Here are some of the prominent and exciting trends that are going to be the baseline of what keeps the digital sphere moving forward.

Revolutionizing the customer experience with AI

In an environment where brands are always looking for the best way to optimise the customer journey through design, it is crucial to look at how AI can be orchestrated across customer touch points.

Start to leverage AI in deeper, more sophisticated ways—things like demand forecasting, lowering churn rates, and hyper-personalization models. These are exciting areas that have predictive analytics at their core and insights from data are more mature and accurate; consequently, allowing companies to allocate their resources more intelligently and productively.

Banking on IoT

The very crux of IoT is connecting more than just devices. With its proliferation, the enterprises can use it extensively as an avenue for customer engagement. Marketers will move beyond traditional to IoT enabled channels like coffee makers, thermostats, home automation systems, cars as possible touch points.

Setting the momentum right with Automation

Marketing Automation significantly impacts business returns with customers getting the right message at the right moment. It sets the right momentum for more leads, more conversions, more sales and less manual efforts.

Cashing in on Micro Moments

Micro-moments occur when people reflexively turn to a device – increasingly a smartphone – to act on a need to know, go, do or buy. These intent-rich moments are when decisions are made and preferences shaped. And this makes focused and targeted marketing more important than ever. The brands that do the best job of addressing customers’ needs in each moment – notably on mobile –will enjoy a huge competitive edge.

Voice Technology is changing the face of SEO

With the rise in usage of ‘hybrids’- Alexa and Google Assistant, the future is hinting towards screen-less conversions. To make the most of voice search in SEO, working around long-tail keywords and natural content reflecting conversational language is likely to rank higher.